Quote of the week...

Thanks to Scot McKnight of Jesus Creed who pointed me to this quote from Seth Godin's new book, Tribes: We Need You to Lead Us:

"People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
What leaders do: they give people stories they can tell themselves. Stories about the future and about change."

-- Seth Godin

That's a good enough quote to put this book on my reading list.